Training

May 4th, 2008 by Ismail Ismail

Every now and then, we conduct a public training programme to educate small businesses how to use email marketing to boost profits with little costs.

Our next training…

Title: Email Marketing for Offline Businesses

Date: 24 May 2008 (Saturday)

Time: 8.30 am to 1.00 pm

Venue:
Wisma BASIS,
No. 22-24, Lorong Medan Tuanku 1,
Off Jalan Tuanku Abdul Rahman,
50300 Kuala Lumpur (Location Map)

Fee:
RM50 per pax, paid via local banking, direct deposit or Internet banking
$16.40 USD per pax, paid via Paypal (you can use credit cards a Paypal)

[ Register A Seat Now ]

[ Download PDF Brochure ]

Get Ready To Grow Your Business

How To Use Email Marketing To Grow Your Business

This class is about how you can use email to effectively communicate with your customers, and in the process increase business profits.

Hi, my name is Iszuddin Ismail (but you can call me Dino).

Let me tell you how I began using email marketing in my business and what it has done for me.

I have been making a full-time living from the Internet for the past three years now. And along the way, I begin to study marketing. To be able to survive online, that’s the number one skill that you need - marketing. Because the rest of the things like how to build a website, domain names… all those can be outsourced.

But when it comes to how to promote your business, you have to start to think about those yourself. I had no choice but to learn it all myself.

This is when I was introduced to the idea of a mailing list.

Doing your business online, I keep hearing (reading) marketing experts and gurus chanting, “The money is in the list. The money is in the list.”

What this means is that I need to build myself a mailing list. A mailing list is a database of email subscribers that I have collected over a period of time, which I can email to anytime I want.

Testing out a this strategy, I began the work to build myself a list. I put together some ebooks what I have written and give them away for free. Of course, people would have to give me their name and email address before I give them the ebooks. On my website, visitors only have to enter their name and email address, and the downloadable ebook will be sent to them automatically.

All that can be automated with a good mailing list software.

Over a period of time, my mailing list grew bigger. Later I put together a referral system. And my mailing list grew even bigger. Right now, I have about 10,000 subscribers in my database.

But even when I my database only had 1,000 subscribers, I already saw the potential. With a mailing list, my income became more steady and predictable.

Why Email Marketing for Offline Businesses?

My wife and I, we like to go for massages. We always go for Thai massage in Kuala Lumpur. One massage parlour we visited had a special offer. The offer was, customers who arrive before 12 noon will get a 50% discount on the second hour.

The hourly rate was RM50. If we take a 2-hour session, that means we pay RM50 for the first hour and only RM25 for the second. That totals up to RM75, instead of RM100.

I thought that was a great offer. We took up that offer.

But my mind kept thinking about how nobody really knows about their offer. Customers who walked in before 12 noon would be lucky. But those that happens to come by after 12 noon would be left out from the offer.

Looking at their current situation, the only way I know they would be able to get the words out about that offer was to advertise.

If only they had a mailing list…

This is the point where I start to look at applying email marketing strategies for offline businesses.

Simple Gestures Go A Long Way…

I can’t stop thinking about the massage parlour.

Imagine if this is your business. And this is how you operate your business.

First you make every new customer register themselves. You are giving a personalised service anyway. It’s not just a simple cash and carry store. There’s no reason why customers would refuse.

When I was there, I had to wait at least about 5 minutes before I can go into the room for my massage. This is a great opportunity to hand over a form and a pen to the customer. At least they won’t feel the bored while waiting for the room to be prepared.

At the end of the day, you would dump all of your new contacts into your mailing list software. And the software would process all new contacts, sending each one of them a thank you email. The thank you email would also ask them for feedbacks so that I can further improve my services at the massage parlour.

Now imagine this. After having a massage at your parlour, your customer continued her day, shopping and going to the movies. Arriving home, she opened up her email software and there it was. Your Thank-You email…

Your email reads…

Dear Yvonne,

Hi. This is Sally from Thai Massage Place. I would like to thank you for your visit earlier today. I hope you had a wonderful experience. I am just dropping you a thank you note, hoping that you’ll come back again soon.

By the way, I really would love to hear from you. Customers are really the best place to ask for advice when it comes to improving your service.

I hope you can spend a short 2-minute of your time to fill in a simple survey about your last visit. And as a token of appreciation, I have special discount voucher for you at the end of the survey.

[ Click Here To Complete The Survey ]

Warmest Regards,

Sally Moo
Thai Massage Place

Imagine the delight on her face. This little gesture will go a long way. Because of this little message you sent, she will remember you for life.

Every time she thinks about Thai massage, she will think of you.

More Things You Can Do With Email Marketing…

This is just one simple example of what you can do with a good email marketing plan.

There is a lot more that you can do.

At the end of the month, you can send offers to your subscribers about next month’s offer.
If you are an MLM person, you drop the contact details of your new member into a mailing list programmed to send out a 7-Day Action Guide course delivered via email, one each day, automatically.
If you are an insurance agent, you can drop the contact details of your new clients sending them a thank you note automatically.
If you need to relocate your business to a new location, you can immediately send the details to all of your existing customers. You don’t have to lose a customer.
You can have a series of email pre-written and delivered to your new customers, educating them about your business, products and services.
You can send customers a simple newsletter each month just so that they won’t forget about you and what you do.
If you are at a networking event, you can drop details from the business cards you collected to remind them about yourself and offer your help, if they need any.
If you are a fashion designer or a boutique owner, you can send your clients with a list of your new designs. Emails will contain information about your work in the previous month, with links to the photos on your website.
If you are freelancer, you can share with your clients information about running a small business while reminding them about your services, whether it’s designing, book keeping, accounting, consulting, or anything else.
If you are restaurant owner, you can send customers about the weekly or monthly specials, with photos of recent events done at your store. Every now and then, you can send a special discount voucher.

The possibilities are endless.

Stop Leaving Money On The Table…

Small businesses are leaving a huge pile of money on table.

It’s all because of one mistake – they don’t work on building a relationship with their customers.

Many small businesses, maybe from the stress of turning a profit, they look for the quick profit. They work hard at getting people coming into the door and selling them something. And after that – nothing!

But when you look at successful businesses, the most money they make is not that one-time, up-front, new customer purchase. Most of the money comes from repeat sales.

You know that, I know that, everybody knows that.

But you are not doing anything about it.

I am going to show you an easy system that you can apply, and even put to work automatically when it comes building relationship with your customers.

A good email marketing campaign can go a long way…

What You Will Learn at the Course

This course is designed to give you a head-start in implementing email marketing in your offline business.

Here are some of the things you will learn:

Learn five different ways to capture customers contact details, online and offline.
Simple tricks that will make your customers feel appreciated, making them remember you for life.
Discover how to increase email deliverability to you customers, avoiding your emails get lost in space
How to write subject lines that get your emails opened and read
Learn how to put your marketing on autopilot, working for you 24-7
The ONE simple secret to make your customer do what you want them to do
… and many more!

Benefits Of Applying Email Marketing Strategies

Email is cheap, fast and effective
Create an automated marketing system, working for you 24-7, all year long
More opportunities to introduce your business, products and services
Build stronger relationship and trust with customers
Increase return over investments (ROI) with zero costs repeat sales
Deliver important messages like relocations, product support, etc…
Opportunities for joint venture deals (will be elaborated in the course)
… and many more!

Confirm Your Seat Today… My Place Is Small

Yes, my training place can only fit 20 people. So that is the number of people I can have for this training. If you want in, then you better confirm your seat today.