June 16th, 2008 by Ismail Ismail
My friend, Daniel from Ideapreneur.net has invited me to speak at one of their dinner event. They call the event Entrepreneur Nite Out. I will be sharing the stage with Marco Robinson. While Marco will be sharing on wealth creation, I will be talking about using Internet marketing for offline businesses.
Below are the details about the event.
Date: Thursday, 26 June 2008
Time: 7.00 pm to 10.00 pm
Venue: Aliyaa - Island Restaurant & Bar
8 Lorong Dungun, Bukit Damansara
Kuala Lumpur, Malaysia
(www.aliyaa.com)
Fee: RM50/pax
Contact: Daniel, 0136353888
Alright. Looking forward to seeing you guys.
May 3rd, 2008 by Ismail Ismail
Do you know that it’s normal to get over 50% response rate when you send messages to your existing customers? And do you know that an ad is a good ad when it can generate even 1% response rate? And if an ad can gather a 10% response rate, it’s considered a super-duper good ad.
The point here is, it’s a whole lot easier to sell to those who already know you, rather than strangers. When you advertise, you are selling to strangers, people who don’t know you. And it would take a longer process to build some trust in strangers.
I am not saying that you should ignore advertising all together. I am saying that apart from advertising to get new customers and leads, you should also work into getting more from those who already have come in contact with you.
You should have a formalise communication system with your customers and prospects.
Imagine if you spend RM10 to get a single customer. And that customer bought products worth RM100 from you. If the cost of the products is RM50, your total cost would be RM60. And your profit would be RM40.
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