About

May 3rd, 2008 by Ismail Ismail

Before you get the wrong idea, let me tell you what InOutMarketing.com is NOT about.

InOutMarketing.com is NOT about making money online.

InOutMarketing.com is NOT about taking your business online.

So what is InOutMarketing.com all about.

InOutMarketing is all about small business marketing. Specifically, we help small businesses build a stronger relationship with their customers, which in return generates bigger and more frequent sales.

In away, you are putting yourself out as a friend, as a trusted advisor.

When you are a friend, you are not forgotten. They will always go back to you for help. And they will not hesitate to refer more customers to a friend.

In other words, it’s relationship marketing.

At InOutMarketing, we like to look at existing, underused assets, like your customber-base. Advertising is important, but equally important is looking at the inside of your business.

Along the way, we use direct response marketing principles. Applying all sort of techniques like racking campaigns and results, cross-selling, up-selling, joint ventures, referral systems, reward systems, better copywriting, and more, there is no reason why you can’t generate bigger profits.

And of course, our primary weapon of choice - email.

Email is cheap and fast. It costs almost nothing. With email, you can increase the number of sales and also frequency of sales.

So that is what InOutMarketing.com…

We believe that we can increase your profit. Come talk to us and tell us about your business. We would love to hear about it. Because we know, we can make it better…

About Iszuddin Ismail

Iszuddin Ismail a Computer Science graduate from Universiti Teknologi Malaysia. With a deep interest in Internet business, Iszuddin looked starting an online business immediately after leaving college.

At first Iszuddin worked on his Internet in his spare time while holding a full-time IT job. In 2006, Iszuddin finally took the leap to work on his business full-time. Ever since, Iszuddin has been making a full-time living solely from the Internet.

In his never-ending learning process, Iszuddin is an avid-reader in the topic of copywriting, lead generation, public relations, buzz building, list building, product creation, print persuasion and other direct response marketing strategies. In the process, Iszuddin fell in love with marketing, and that became his passion.

Looking at traditional business, Iszuddin realises that businesses are not really optimising the profit that they can really get. This is mostly because businesses are not communicating enough with their customers. Unlike with his online business where building a list of prospects and being in constant contact with customers is crucial, many traditional businesses only work towards that one single transaction.

Identifying this problem, Iszuddin believes businesses can do a lot more if only they do this one little thing - communicate with customers.

Now Iszuddin is taking his online marketing skills to the offline world. Putting this simple strategy in traditional businesses can reflect in a huge difference in profits.