May 9th, 2008 by Ismail Ismail
I would like to invite business owners… Spas, Gyms, Bakeries, Cafes, Computer Store, Comic Store, Bookshops, and all the rests. If you are the kind of business that emphasize on uniqueness and quality customer service, I’ve got news for you - you have hidden profits laying around somewhere.
It’s time to pick them up and be counted.
I will be doing a public training programme on how businesses can use email marketing and uncover hidden profits. This half-day programme will be jam-packed with proven strategies and simple tricks that you can implement almost immediately.
It will be on Saturday, 24th May 2008.
More info at the Training Secton of this website.
May 3rd, 2008 by Ismail Ismail
Do you know that it’s normal to get over 50% response rate when you send messages to your existing customers? And do you know that an ad is a good ad when it can generate even 1% response rate? And if an ad can gather a 10% response rate, it’s considered a super-duper good ad.
The point here is, it’s a whole lot easier to sell to those who already know you, rather than strangers. When you advertise, you are selling to strangers, people who don’t know you. And it would take a longer process to build some trust in strangers.
I am not saying that you should ignore advertising all together. I am saying that apart from advertising to get new customers and leads, you should also work into getting more from those who already have come in contact with you.
You should have a formalise communication system with your customers and prospects.
Imagine if you spend RM10 to get a single customer. And that customer bought products worth RM100 from you. If the cost of the products is RM50, your total cost would be RM60. And your profit would be RM40.
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